Solution INNOVATIVE ENGAGING FAST Qualitative Interviews
at Scale.
Qualitative consumer research at scale is no longer a dream.
You can now have personalised 1on1 interviews with your audience at scale using the latest in AI powered conversational bots.

The future of Qual is here!
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Qira FRIENDLY CURIOUS UNBIASED Your 24/7 Virtual
Research Assistent
Always friendly, always professional, with an engaging personality and above all completely unbiased. Qira is our virtual research assistant that never misses a beat. She engages with your audience 24/7 in their natural habitat to get you that vital consumer insight. CONTACT US
ChatBot ENGAGING UNBIASED SECURE Our AI powered
engagement platform
Our proprietary app captures key customer insight based on an anonymous respondent profile. This allows the respondent to be truly open in their feedback without any prejudice or judgment, giving you a complete unbiased consumer insight. CONTACT US

A Delicate Balancing Act

Need for Speed

Current  consumer behaviour is having a profound impact on product life cycles,  making them shorter and driving a high rate of change. 

Market Research teams have to provide crucial consumer insight in record breaking times to ensure products resonate with consumers.

More More More

More and more product is reaching our the shelves. Product assortments are becoming larger and more complex. Research teams are under strong pressure to run more and more research projects for  an ever larger product assortment.

Budget Pressure

Yet with the shorter product life cycle comes a pressure on revenue and thus the research budget. Researchers effectively need to do more with less. These budget constraints require a new, more efficient and cost effective way of working.

Our Solution

New research solutions are being proposed every day. Where other products only tackle some of the problematic CPG industry is facing, at GoBright we tackle the challenges head on.

Due to rapid developments in conversational bots and AI we bring a new market research solution: Qualitative Interviews at Scale (QIS).

 

GoBright Platform

 

With our platform researchers can run more research projects simultaneously and have in-depth interviews with a large audiences at speed.

The combination of Qira, our Virtual Interview Assistant [VIA] with the analytical power of AI provides an opportunity for change that cannot be ignored

GoBright Platform

Virtual Research Assistant

Responsive and engaging research bot, operating 24/7, consistent in her approach, always curious and completely unbiased
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GoBright Platform

Reliable certified platform protecting your data. Secure proprietary interview messaging app available for both Android & IOS

Interview Library

An extensive interview library for packaged goods organisations containing a wide variety of research questions for use in your interview guides

Data Enrichment & Analysis

Real time AI based enrichment & data analysis platform providing pre-analysis, categorisation, keyword extraction and sentiment & emotion scoring

Insight Dashboards

Easy-to-use insight dashboards providing full overview of all your research projects and findings. Providing capability to slice and dice through the results to identify key trends and stories

Transparent Scaleable Cost Structure

Cost structure based on response rate to your interview guide, Cost Per Response (CPR)

Why GoBright?

Faster Results

You can focus on what is important. Spend only time on in depth trend analysis and conclusion. No time is spend on non-value added research activities

Simplified Research Process

Market research has become much less complex. You can now perform more large scale qualitative interviews with less effort, effectively reducing the need for quantitive research

More with Less

Automation of the research process greatly reduces the human effort and consequently the market research investment. Keeping the focus on the value added part of the research the analysis and conclusion definition 

Get in touch

We would love to discuss with you how we can help your brand's specific qualitative consumer research needs to get you those vital insights.

No two brands are the same, so it is important we understand your needs.

Please leave your details below, give a short description of your requirements and let's get GoBright working for you.

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